Review · TENNESSEE
Memphis: Big Mojo Sun Studio + Music History 3-Hour Bus Tour
Memphis sings from every corner. The live musical guide turns a city tour into a moving concert, while the guided visit to Sun Studio gives you a real connection to Elvis, Johnny Cash, B.B. King, and other Memphis legends. I like the mix of songs, jokes, and local history, and I like that the tour reaches beyond Beale Street to places such as Stax Studio, the Lorraine Motel, and the early homes of famous musicians. The main drawback is simple: you spend most of the three hours on the bus, and some landmarks pass by too quickly for good photographs.
This is a strong choice if you want an entertaining introduction to Memphis rather than a slow, museum-style lesson. Guides such as Davey Ray Bennett, Cecil, Andrew, Emily, and Taylor have earned praise for singing, playing guitar, and bringing real stage energy to the ride. Your guide may vary, but the format stays the same: music, comedy, stories, and a steady stream of Memphis sights.
At $65 per person, the tour offers fair value if you want both city orientation and Sun Studio in one outing. It is less useful for someone who wants long stops at every landmark or quiet time to study a building. Bring your ears, not just your camera.
Key points to know before you book

- Live music drives the tour: A professional Beale Street musician sings and plays guitar aboard the bus, with songs linked to Memphis artists and places.
- Sun Studio is the major stop: You leave the bus for a one-hour guided visit to the famous recording studio.
- Most sightseeing happens from your seat: Downtown Memphis, Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, the Peabody Hotel, Overton Park, and musicians’ homes are viewed from the bus.
- The tone is lively and participatory: Expect comedy, storytelling, familiar songs, and chances to sing along.
- The meeting point is central: The tour begins and ends at Alfred’s On Beale, 197 Beale Street.
- The tour is best for music fans and first-time visitors: It gives you a broad picture of Memphis before you explore individual sites on foot.
Why this Memphis tour feels different

Many city bus tours ask you to look left, look right, and remember a list of dates. Big Mojo takes a different route. The guide performs songs connected to Memphis music while explaining what you are seeing, so the city’s story comes through both words and sound.
That format matters in Memphis. The city’s importance is not only in its buildings. It is in the blues, rock ’n’ roll, and Southern soul that grew through clubs, churches, studios, radio stations, and small record labels. A guitar and a familiar chorus can explain that story faster than a long speech.
The guide is the heart of the experience. Past guides have included musicians such as Davey Ray Bennett, Cecil, Andrew, and Taylor. The strongest performances combine good stage presence with useful local detail. You might hear a song associated with Elvis, B.B. King, Howlin’ Wolf, Otis Redding, or Johnny Cash, followed by an explanation of how that artist fits into Memphis music.
The bus driver also matters. Several guests praised drivers who slowed down or stopped when possible, kept the bus clean, and handled the city streets smoothly. Still, the guide is performing while the vehicle moves, so this is not a quiet audio tour. You should expect a lively room with singing and occasional group participation.
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Starting at Alfred’s On Beale

The tour begins at Alfred’s On Beale, at 197 Beale Street. That location puts you right in the middle of Memphis’s best-known entertainment district, which makes it easy to connect the tour with your own plans for downtown.
Allow time to arrive before departure. The information provided does not give a required check-in window, so you should confirm the exact start time when booking. The full experience lasts three hours and returns to the same location.
The bus is the nation’s only music bus, according to the tour description, and it is designed for performance as much as transport. That helps explain the unusual mood. You are not simply being driven between attractions. The ride itself is part of the show.
Alcohol and drugs are not allowed. Hotel pickup and drop-off are also not included, so you need to make your own way to Beale Street.
Downtown Memphis from a moving stage

The downtown portion takes about an hour and a half. During that time, the bus passes a wide group of musical and civic landmarks, with the guide adding stories and songs along the way.
You can expect to see:
- Beale Street
- Stax Studio
- The Lorraine Motel
- Cotton Row
- The Peabody Hotel
- Overton Park
- Early homes connected with Elvis and B.B. King
The Lorraine Motel is especially important because it is linked to the death of Martin Luther King Jr. One participant specifically appreciated learning where and how Dr. King died. The tour connects that painful part of Memphis history with the city’s wider story rather than presenting music as a separate subject.
Stax Studio adds another major piece. Sun Studio is associated with early rock ’n’ roll and the famous artists who recorded there, while Stax points you toward Memphis soul. Seeing both in one outing helps you understand that Memphis music was never just one sound.
You will also pass Cotton Row and the Peabody Hotel, which give the ride some context beyond recording studios and musicians. Overton Park and the early homes of Elvis and B.B. King widen the view again, showing that the music story is tied to ordinary streets and neighborhoods, not only famous stages.
The limitation is visibility. The bus may slow or stop for certain sights, but you cannot count on stepping off at each one. One person enjoyed the tour but wished some places had not gone by so quickly for photographs. I would treat this part as an orientation, not a substitute for visiting the National Civil Rights Museum, Stax Museum, or other sites at length.
If you want a photo of a particular building, keep your camera ready and listen for the guide’s cue. You may get a better view through the window than you expect, but the bus is not built around repeated photo stops.
The music, comedy, and sing-along factor
The live performance is what makes this tour worth considering. Guides sing songs from several sides of Memphis music, often shifting styles during the ride. Past descriptions praise performances that moved from Howlin’ Wolf to Elvis and across rock ’n’ roll, blues, and soul.
You do not need to be a serious music scholar. The guide explains enough to place each artist and song in the city’s story. You may also be invited to sing along, and several people found the group participation part of the fun.
That said, the experience works best if you are comfortable with a little noise and attention. This is not a discreet ride where you sit silently behind a window. It has the feel of a small live show, with humor, questions, songs, and a guide who may address the group directly.
The quality of the performance can vary with the individual guide. The published experiences include especially strong praise for Davey Ray Bennett, Cecil, Andrew, Taylor, Emily, and others. That does not guarantee which musician you will get, but the format clearly depends on hiring performers who can handle both a guitar and a history lesson.
The best guides keep the balance right. They entertain without letting the stories disappear, and they explain Memphis without turning the ride into a lecture. That combination is why the tour appeals even to people who are not devoted music fans.
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Inside Sun Studio for one hour
Sun Studio is the tour’s main chance to leave the bus. The guided visit lasts about one hour, and it is where you can slow down and focus on one place instead of watching Memphis pass outside the window.
The studio is famous for helping launch the careers of Elvis Presley, Johnny Cash, B.B. King, and other major performers. The point is not simply to see an old room. You are standing in a working place tied to recordings that changed popular music.
Past visitors praised guides such as Drew and Josh Hurley for making the studio visit informative and lively. One person described the pleasure of standing in the same spots as famous artists. Another called the stop the highlight of the experience. That response makes sense: the studio gives you a physical connection that a passing view of a house or street cannot provide.
The Sun Studio portion is also a useful change of pace. After roughly an hour and a half on the bus, you get out, walk through the studio, and hear the story in a more focused setting. If you have limited time in Memphis, this pairing saves you from arranging a separate downtown sightseeing ride and studio visit.
The tour information says Sun Studio is included. Because some booking descriptions and personal accounts refer to adding Sun Studio, check the exact option shown when you reserve. The title and stated inclusions for this experience identify the guided studio tour as part of the package.
The ride back and the practical rhythm
After Sun Studio, you return to the bus for about 15 minutes and head back to Alfred’s On Beale. The route is short, but it gives the guide a chance to finish the story or answer questions.
The entire structure is easy to manage: roughly 90 minutes of downtown sightseeing, 15 minutes to Sun Studio, one hour inside the studio, and another 15 minutes back. You do not need to organize transport between the stops, which is useful if you are still learning your way around Memphis.
There is no hotel pickup or drop-off. Plan to reach Beale Street on your own and to continue your day from there. Since the tour returns to its starting point, you can follow it with food, music, or more downtown sightseeing without relocating.
The activity is offered in English. The bus does not have a wheelchair lift, but the provider says a collapsible wheelchair may be accommodated if you have some mobility. Contact the provider in advance with questions about your specific needs.
Is $65 a fair price?
At $65, the value depends on what you want from a city tour. You are paying for three hours of transport, live entertainment, a guide who combines performance with local information, and a guided Sun Studio visit.
That is a reasonable package for a first day in Memphis, especially if you would otherwise pay separately for a city tour and the studio. The strongest value comes from the guide. A basic bus ride would not justify the price as easily, but a live musician who sings, tells stories, and adds humor gives the ride a second purpose.
The price is less attractive if your main goal is photography or detailed sightseeing. You will see many locations, but most will be viewed from the bus. You might prefer separate visits if you want to spend an hour at each landmark, read exhibits, or explore neighborhoods on foot.
The score of 4.8 from 325 ratings supports the idea that the format works for most people. Still, one person had a disappointing Sun Studio presentation even while enjoying the main bus tour. That is a useful reminder that your experience can depend on the individual studio guide as well as the musician on the bus.
Who should book the Big Mojo tour?
I would choose this tour for a first visit to Memphis, especially if you want a fast sense of how the city’s music scenes connect. It is also a good fit for couples, families with older children, and small groups who enjoy live performance more than silent sightseeing.
Music fans will get the most from the references to blues, rock ’n’ roll, and Southern soul. But you do not need to know the difference between every Memphis artist beforehand. The songs make the information easier to follow.
I would be more cautious if you dislike group participation, loud music, or bus-based sightseeing. You may also want a different plan if mobility needs require a lift or if you need frequent stops outside the vehicle.
Book ahead if your schedule is tight, but the activity allows cancellation up to 24 hours before departure for a full refund. You can also reserve now and pay later, which keeps your plans flexible.
Should you book this Memphis music tour?

Book it if you want a fun musical introduction to Memphis, a professional singer as your guide, and a guided visit to Sun Studio in the same three-hour outing. The combination of live guitar, city stories, Beale Street, Stax, the Lorraine Motel, and recording history gives you useful context before exploring on your own.
Skip it if you need a walking tour, long photo stops, or a quiet ride. For most first-time visitors who enjoy music and do not mind spending much of the afternoon on a bus, $65 is a sensible price for an entertaining and informative start to Memphis.
FAQ
Where does the Big Mojo tour begin?
It begins at Alfred’s On Beale, located at 197 Beale Street, Memphis, Tennessee 38103.
How long does the tour last?
The complete experience lasts three hours.
Is Sun Studio included?
The experience is advertised as including a guided tour of Sun Studio. Check the exact booking option when you reserve because some descriptions refer to Sun Studio as an add-on.
How much does the tour cost?
The listed price is $65 per person.
What language is the tour conducted in?
The live guide and tour are conducted in English.
Will there be live music on the bus?
Yes. The tour is led by a professional musician from Beale Street and includes live singing, guitar playing, storytelling, comedy, and chances to sing along.
Which Memphis landmarks can you see?
The route includes Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, the Peabody Hotel, Overton Park, and early homes associated with Elvis and B.B. King.
How much time is spent at Sun Studio?
The guided visit to Sun Studio lasts about one hour.
Is hotel pickup included?
No. Hotel pickup and drop-off are not included. You need to reach Alfred’s On Beale yourself.
Can I cancel for a full refund?
Yes. You can cancel up to 24 hours before the activity for a full refund. You can also reserve now and pay later.
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